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PostPosted: Tue Apr 18, 2017 10:29 am 
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Twin City Soccer Association has announced a name change and an expansion of their mission. The new name of the organization will be Twin City Sports Association and in addition to being the main soccer athletic organization for Winston-Salem will also develop programs for lacrosse, cross country, ultimate Frisbee, grass volleyball and more. Once again, the WSJ provides a more in depth report regarding this news than the TBJ, so I am pulling highlights from the WSJ's reporting.

The club, founded in 1979, launched the change with a $6.9 million Twins Impact capital campaign to improve its Bermuda Run facilities, including creating three full-size turf fields to complement its 14 grass fields. The turf fields are projected to cost between $850,000 and $1 million each. About $3.7 million has been raised since August through sponsorship efforts, highlighted by retaining BB&T Corp. for naming rights of the sports park.

The club has about 3,000 youth and adult members, up from 650 when the complex opened in 2006. The club’s events, including five regional soccer tournaments and other Southeast events, attract 250,000 visitors annually to the western Triad with an economic impact of $16 million.

The expansion will expand the complex by 28 mostly open acres to 120 acres. The turf fields, all of which will have lights, will be set on the west side of the clubhouse. The goal is having the fields playable by the start of the spring 2018 season. The club is studying which style of turf field to install.

“In the near future, we plan to host training and competition for lacrosse, ultimate Frisbee, cross country, grass volleyball and more. We are planning to create competitive 5K and 10K trails incorporating our open spaces, woods and along the river.”
“We believe with the expansion that we will be able to compete for larger events in the state and the Southeast,” Scott Wollaston, TCSA executive director said. Wollaston said there are plans to work with local recreational lacrosse clubs to raise the sport’s profile and incorporating them under the Twin City banner.

Cantey Alexander, BB&T’s regional president for the Triad, said the bank extended its sponsorship commitment for 10 years in part because “Twin City Soccer has exceeded our expectations.” “It’s been astounding to see the growth BB&T Soccer Park has experienced during the past 10 years. It serves a growing number of the communities we want to see flourish and reflects our commitment to the Triad.”

Another campaign element is enhancing the club’s ability to recruit and retain higher-level coaches through an annual supplemental fundraising effort. The club has 20 full-time coaches. Wollaston said the club competes — like many sectors of the Triad economy — with the Triangle and Charlotte. Their soccer clubs tend to pay higher compensation for high-level coaches.

The first phase will increase the club’s foundation funding “to provide opportunities to those who are currently underserved to participate in sports events.”

The club is planning three more expansion phases:

•Phase II: stadium enhancements, including a press box, covered seats and locker rooms.
•Phase III and IV: lower level restrooms, field house enhancements, including a possible coffee shop, restaurant, workout and rehabilitation space, additional parking and grass field.

The club is negotiating with Bermuda Run officials to create another entrance into the campus from the west, Wollaston said. There also are plans to create an adult sports social club.

Marcheta Keefer, with Visit Winston-Salem, said the expansion project “offers a great opportunity for Winston-Salem to attract more and different sporting events.” “On average, this complex generates an annual average of 3,000 hotel room nights; we anticipate that having the ability to sell to the expanded group of sports organizers will only increase the economic opportunities generated by the sports park.”

The sports campus project comes nearly a year after Twin City announced a MLS partnership with the Seattle Sounders FC. The partnership provides club players with the opportunity to be placed on Sounders Academy teams in the future, as well as gives Twin City access to Sounders resources, such as coaching education workshops and player identification camps.

http://www.journalnow.com/news/local/tw ... 3ab4d.html


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