I heard Karen Barnes speak of how Winston-Salem and Greensboro are different cities in employment. Greensboro is clearly manufacturing. From my own observations, they have worked to position themselves as a major hub for manufacturing. Interstates, rail, a history of manufacturing, educational investments, and a freight airport with mega sites. They also have the flat land and ability to expand water/sewer service that is favorable for it. Those projects can also reach into the hundreds and sometimes thousands of jobs. She described Winston-Salem as something different. I can't remember exactly what she called it, but it is its own independent thing. I remember it was a city of diverse employers (diverse in what they do) and there wasn't a leading cluster. Winston-Salem has invested heavily in research and technology, startups, education, and healthcare. The area is currently investing in its airport for VTOL, drones, etc.,. Winston-Salem is also wanting to become an advanced manufacturing center. It appears as if Greensboro completed their investments and are now gaining the rewards. Winston-Salem appears to be still investing, with some projects only beginning and others finally ready for their rewards. FTCC's airport center and the bridge are completed, but they are just preparing to start on the new hangars and haven't started on the terminal building. Interestingly, Winston-Salem is now the Triad's leading startup center. Just a few years ago, this city was far behind in that category. Wake Forest's Engineering School is really just starting. Winston-Salem already has the hospital cluster for the region and now they are expanding. Winston-Salem is chasing higher paying and higher education jobs. That is why so many outsiders are looking at what Winston-Salem is doing, including Charlotte, and why no one is really looking at what Greensboro is doing, even though they are doing great things and are now becoming the city they visioned. However, a lot of the employers Winston-Salem is working to attract may only employ 1-250 people. You'll see a 50 job announcement in Winston-Salem, with jobs paying $150,000+ and you'll see an announcement in Greensboro of 1,000 jobs paying $69,000 or maybe $15 an hour.
So much office work is moving to work-from-home and thankfully so. Winston-Salem stopped attracting those jobs maybe 20-25 years ago? Now it's about attracting the talent. From what I've heard, the plan is still to attract an office user to the former BB&T Headquarters. That building is so dated. It will likely take $25+ million to make it attractive again. Even then it may not have the ceiling heights office tenants want? It's best to convert it to residential. There are many office buildings with vacancies that are currently attractive for today's office tenants. I've heard there are many work-from-home renters and buyers already moving to Winston-Salem. It appears as if many are moving from Charlotte and Raleigh? If you want office workers today, you have to invest in projects like the streetscape project or creative corridors or renovating empty buildings to make the city look attractive. Soon, workers will remove the outdated cycling center graphics and replace them with something more attractive, since that project is cancelled (expensive surprises found after work started).
Last edited by Fourth and Main on Wed Jan 26, 2022 10:16 pm, edited 1 time in total.
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